NBC Announcer Test. Radio Central New York (NBC) in the 1940s used this as a test for prospective radio talent. They judged the performance on clarity, enunciation, diction, tonality and expressiveness. I found a voice over professional on YouTube reading it. It’s encouraging for us mere “voice mortals” to see a pro also struggle a […]
A sales visit costs the average B2B company $300 or more. So, it’s understandable that they’d want to limit sales appointments to just serious prospects. In the first audio example, the telemarketing agent is excited to get an appointment and closes without doing any qualifying. In the second example, she follows the proper procedure. Remember […]
Telemarketing Appointment Setting Script Tips No time? Here are my notes: People remember the last word you say, so when you introduce yourself, end the sentence with your name. Once they have your name, the process of building rapport has begun. When asking for an appointment ask for 7 minutes of their time… it’s more […]
Rob Stepney of Calls That Count LTD gives a great short presentation on the essentials of telemarketing… applicable to both B2C and B2B telemarketing. Too busy? Here are my notes: Benefits of Telemarketing Low cost way for business owners to get new clients when making the calls themselves Very direct… know where you stand right […]
Yet another example of fraudulent telemarketing operations allowed to stay in business for 5+ years. This one targeted small-to-medium sized businesses. Link to this post!