We’ve been on a short sabbatical here at Telemarketing News as the holidays were calling. Now, the holidays have hung up, and 2013 has arrived. Happy New Year 2013 to all readers! Thirteen is an awesome number, chimerical and disturbing, it can be lucky or – not. Time will tell!
New York Report on Charitable Telemarketing Campaigns finds Winners and Losers:
Finishing off 2012 was a study by New York Attorney General Eric Schneiderman. The study included 602 charitable telemarketing campaigns from 2011. The money raised was more than $240 million. That sounds impressive, but unfortunately the study found that in many instances, more money was paid out to telemarketers than was paid to the actual charity. Although exceptions do exist. Charities that actually kept 90 percent of the revenues earned by telemarketers include: Oxfam America, USAFA Endowment, and Childunf International. However, 78 percent of the campaigns gave less than half of what they earned back to the sponsoring charities. And, some got nothing back at all!
Giselle Holloway of the International Rescue Committee felt the report was misleading. Her charity knew that their telemarketing campaign might show a loss upfront, and calculated that initial loss into the overall cost. They had a strategy. International Rescue Committee hired a telemarketing firm to help them convert one-time donors to monthly donors, anticipating that the telemarketing campaign would initially necessitate paying more to the telemarketing firm than was received in donations. They found the effort worthwhile since many donors were converted from one time to monthly, and those monthly donations will now be automatically deducted from their bank accounts.
So, while cautionary, the study illuminates the fact that like any fundraising tool, telemarketing campaigns need to be approached without illusion and with strategic thinking. Telemarketing can raise lots of money, but there are always costs and also – ways to make those costs worthwhile.
From here: Source
Timeshare Fraud Again
And, as 2012 crawled to an ending, one more sneaky and scheming telemarketer was indicted for fraud! Michelle Lee of Orange County Florida was already on probation for grand theft when she started her company, Gateway Timeshare Consolidators. After six complaints, the company was investigated and Lee was charged yet again with grand theft, unlicensed telemarketing, communication fraud, and last but not least – practicing realty without a license. Apparently, these charges are all nearly identical to her earlier crimes. Lee apparently sold time-shares to customers who paid closing costs and legal fees, but then – pocketed the cash. Her customers never saw a cent of the money promised from the sale of their units. It does appear that Michelle would rather spend time in a prison cell than report to a probation officer.
From here: Source
New Rules for Telemarketing from the FCC
And finally as we move into the New Year, the Federal Communications Commission or FCC has some new rules scheduled to take effect in January and October. These include a Report and Order with a revised rule affecting the delivery of autodialed and prerecorded phone calls. Here, a free report on these changes to regulations that all Telemarketing businesses should know about: http://www.jdsupra.com/legalnews/new-automated-opt-out-text-message-and-46628/
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