I’ve added a free 4-part series connecting Sun Tzu’s strategic wisdom to the world of telemarketing project management. The Way Heaven Ground General Law You can register for the series using the form below. You can use this post as a place to leave comments on the articles.

“Warfare is a great matter to a nation; it is the ground of death and of life; it is the way of survival and of destruction, and must be examined.” Sun Tzu. In the same way, how effectively you wage marketing warfare determines whether your company succeeds or gets trampled by the competition. Telemarketing is one of the highest-cost marketing activities and can easily consume 50% to 100% of your…