This is a review of Jim Stone’s Split Test Accelerator.
I’ve used Jim’s software for over a year to help improve an ongoing affiliate marketing campaign. Using his software I was able to increase my conversion rate (click-thrus) from 30% to over 50%! I did this using simple A/B split testing.
What’s great about the software is that it also includes complete traffic source and keyword statistics.
Here’s a screenshot that shows the keyword breakdown by conversion (up to 3). It also features time-on-page statistics- the theory being that those that spend more time on the page are more likely to convert. If you have limited traffic, you can use this to help you reach decisions before full statistical validation has been reached.
A simple import procedure allows you to add financial results from the conversions so you have earnings per click, broken down by keyword or source.
It’s built-in dayparting helped me reduce my adwords spend by over 20% without hurting my revenues. Its revenue by source also helped me reduce my Bing and Yahoo search spend by 100% (I stopped using them!).
With Jim’s help modifying some source code, I was able to use the split testing software for business-to-business telemarketing script testing.
- Jim is very, very helpful.
- Software is feature rich
- One-time payment (free A/B split testing version is available)
- Source code access (well documented)
- Definitely requires you know your way around LAMP.
- You can only run tests on pages residing on the server where the software is installed. So, for instance, if you wanted to provide split testing as a service to your clients, they would have to allow storing their landing pages on your server- not an option in most instances.
- You’re limited to 10 simultaneous tests (not a hard limit, but you run the risk of data corruption if you run more).
All in all, I can heartily recommend STA- as long as you can live with the limitations mentioned above and you have technical know-how. Visit his sales page for much more in-depth information here: Split Test Accelerator