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Social Media Tactics For Telemarketing Companies 

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OK, so you’re a telemarketing company. Does that mean that you must subsist entirely on a diet of your own dog food?

Of course not.

Internet marketing is here to stay and any company ignoring it risks falling by the wayside.

Not sure where or how to start? Here are some Shameless Marketing Tactics That a Telemarketing Company Can Employ in their content and social media marketing:

Be exaggerative – “This is the most advanced teleprospecting campaign ever” may be a phrase you have never uttered out of your mouth. Well, you as a marketer know well enough that there is some far more awesome stuff out there. But if you think about, there’s really no harm in a bit of exaggeration on your part. So don’t be afraid to say that your product/service is awesome. You know it is.

Adorable with animals – Everybody loves LOL cats. We also love LOL dogs. Okay, fine. We love cute animals! Ever thought that your marketing campaign needed something to attract a different type of customer base? Well then, maybe some cute and furry animals may just do the trick for you. So go stare at your cat with a camera in hand and pray that it does something funny!

Spank-ingly educative – Ever wanted to tell your audience that they’re doing things wrong? Ever wanted to be the teacher and educate your students? Well, you can do so by telling your target audience just how wrong they’ve been and that you might “spank” them for it. Don’t be too afraid to have a slightly raunchy commercial or ad; people like to be told what to do and get spanked (we mean it in a joking manner).

Get a piggy back ride – Pretty much what this blog post is doing right now. Take something noteworthy, some form of popular news, and use it to your advantage. You’ll be riding the wave of fame that such news has stirred up, and you’ll probably even get a little Google juice out of it since people could start searching for such hot topics.

About the author: Mr. Call Center

Gene Gerwin is president of CCI Telemarketing- a B2B lead generation service specialized in the technology industry. Started in 1993, CCI is proud to have served companies such as Hughes, Oracle, Autodesk, Mentor Graphics, EMC, and many more top technology firms.