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  1. Stan DeVaughn
    Stan DeVaughn at | | Reply

    The most fundamental telemarketing skill is the simplest one to master. Do your homework. Who is your target? What is that target’s real need? How does your product’s value proposition fit this need? What is your product’s value proposition in the first place (hint: a “value proposition” is NOT sales pitch). Any outreach that’s guided only by the product your hawking, and not the benefit sought by the customer, is bound to be misguided.

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