How Much Does A B2B Telemarketing Lead Cost These Days?

A poll on LinkedIn asking just that question got 500+ responses. Here are the results (note, the amounts are in British Pounds):

business to business telemarketing lead costs

While revelatory in itself, segmentation always yields additional insight. Here we see the cost per business-to-business telemarketing lead broken down by company size:

B2B telemarketing lead costs

What I find noteworthy in this second graph is that the smallest businesses are more likely to pay the highest prices for their leads. My suspicion is that this is caused by economies of scale issues.

Telemarketing campaigns require substantive administrative overhead- even for the smallest of projects. The percentage of administrative overhead contributing to the cost per lead increases the smaller the project is. Given that small companies, in most cases, can only afford small projects, it makes sense that they end up paying the most.

4 Responses

  1. wayn
    wayn at | | Reply

    That is my personal assumption too.Like in any other industries other than telemarketing, they all aim for the economies of scale to lower cost.

  2. Roger
    Roger at | | Reply

    Telemarketing Outsourcing is often a terrific way to expand your inside sales presence quickly and affordably. Many telemarketing outsourcing firms are good if you provide them the list, script, and offer and then supervise the implementation thoroughly. What if you don’t already know the best list, script or offer? What if you have a new product or are new to inside sales? The standard telemarketing outsourcing firm is usually not well equipped to figure that out. You need a specialized firm. An experienced call center consultant could shorten the road to success and reduce both the cost and possibility of failure substantially.

  3. Abhijit
    Abhijit at | | Reply

    Nice to see this post in a different topic.
    Outsourcing has evolved from a tactical, cost control mechanism to a strategy that can assist in changing or evolving a company’s market position.
    As companies face a more challenging and unpredictable business environment, the need to develop a clearly defined outsourcing strategy that is aligned with a business strategy therefore enhancing business execution becomes imperative. The decision to outsource therefore is moving into the boardroom and is becoming the key strategy to improve or transform business.
    Thanks for sharing. keep posting.

  4. michael
    michael at | | Reply

    need to develop a clearly defined outsourcing strategy

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