13 Responses

  1. Noel | The Office Escape
    Noel | The Office Escape at | | Reply

    Real indeed. Telemarketing is a quick game of sales that really needs quick rebuttals to quick yeses or fast negatives. Thanks for reminding to review my script from time to time. 🙂

  2. tele
    tele at | | Reply

    great post

  3. Sophie
    Sophie at | | Reply

    What a load of complete and utter nonsense!!!!!!!

    I run a telemarketing company and we would never dream of running tactics like this!

    Telemarketing is about broadcasting an informative message to the correct influential individuals, taking the time to listen to their needs and requirements and finding a solution to fit!

    We are not all the same and blogs like this is what is damaging to the reputation of the industry.


  4. Jake
    Jake at | | Reply

    Building up rapport with the customer and finding common ground is a good way to build a customers trust. As a businessman myself, I look into different forms of marketing that we could use and I found this article very interesting and may employ some of the techniques discussed.

  5. James
    James at | | Reply

    Telemarketing is always useful for sales and growth of any business. All in all very nice article about telemarketing thank you.

  6. David
    David at | | Reply

    Well written and very nice blog, one of the favorites blogs on telemarketing.

  7. David Berens
    David Berens at | | Reply

    Thanks for the useful rundown of high pressure scripts. While plenty of telemarketing is not done like this, many of these tactics are ineffective or nonsensical in b2b sales, its still interesting how sales reps are able to force the sales through using these tactics.

  8. Lucas Weddle
    Lucas Weddle at | | Reply

    I have been in the telemarketing business for over seven years. In sales there are good products and their are crummy products. There are saturated markets and not so saturated markets. There are good offerings and bad offerings. There are reasonable prices and unreasonable prices. Aggressive tactics like this are necessary to sell products with a poor offering or when you are selling in a saturated market. In sales you go into bed with the company you work for. If you work on commission and they have a poor offering you will struggle to eat. If you work on commission and are trying to sell in a saturated market the best sales man will struggle to eat. The most successful telemarketers are not these type of con men but the ones who have a great offering and a great value proposition and the skill level to present it well. Sales reps have very important jobs and help turn the wheels of industry. I have worked for companies that employed these types of tactics and saw some success. I saw a lot poorer lead quality with these companies. I prefer to work for companies that have more ethical offerings that don’t need to employ these tactics.

  9. baron
    baron at | | Reply

    Hey everyone check out this funny cartoon hip hop parody on telemarketing. Capitalism at it purest comedic form. Click on link below.


    In fact, now that I think of it, mr. sardonicus – the telemarketer should be the theme song for the website

  10. John Carter
    John Carter at | | Reply

    Hi Gene,

    Nice Post Buddy!!!

    I have just join a startup and it is my first job here as a telemarketing executive, so your article is of great help as it explained the process as to how I should perform.

  11. Rick Jonie
    Rick Jonie at | | Reply

    This was a good read. I am in search of a good out of house marketing and trying to inform myself more about the business so I can know what to look for. Thanks.

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