Last month Peter Yoon made a pre-release version of Conversion Prophet 3 available to his mailing list subscribers. As a previous customer, I was eligible to get it at a fraction of the eventual full retail price. I bit…
Whither A/B & Taguchi Testing?
Conversion Prophet 2 had (has) many advanced split testing capabilities including Taguchi.
However, Conversion Prophet 3 is not a split testing tool, but a full-fledged Google Analytics replacement. In addition, it has heat mapping built-in.
According to Peter, the days of Conversion Prophet 2 are numbered…
He plans to migrate all the split testing functionality of CP2 to CP3 over time. His suggestion, for now, is to use both V2 and V3 of Conversion Prophet.
Why Stop Using Google Analytics?
A couple of things that always irked me about Google Analytics are the lack of real time statistics and log of visitor IP addresses.
Having real time stats doesn’t make a difference in most cases… but in some it might. And, besides, what marketer doesn’t get a kick out of watching real time stats?
Having a log of IP addresses, however, is more important to the B2B marketer.
Visitors often come to your site from within their corporate network. Using reverse DNS you can figure out which company is interested in what you have to offer.
In fact, there are now services you can subscribe to that will take these IP address and turn them in to full-blown contact records with company name, mailing address, contact name, title, email address, and telephone number.
Another reason to stop using Google is more emotional…
If you’re in the SEO or affiliate marketing businesses, by now you feel like Google has painted a big red bulls eye on your back.
Speaking from personal experience, Google’s anti-affiliate marketing moves have cost me tens of thousands of dollars in annual profits.
The Panda and Penguin updates have SEOs screaming bloody murder. By all indications, Google’s upcoming updates could well all but kill off another industry.
My Experience With Conversion Prophet 3
I’ve only had it for a month, but so far I’m not missing Google Analytics.
I’ve got all my essential stats, graphs, IP addresses of visitors, goal tracking, and heat maps to boot.
The interface is modern and clean.
I just saw a note in the update log that a split-testing feature was just added this week- so, I’m gonna check that out…
I’ll write a full review eventually. In the meantime, here are some screenshots: