Voice Coaching

Telemarketers Talk Too Much

A new study found that using your voice all day while working in a¬†stressful ¬†telemarketing job (read boiler room) will lead to more frequent sick days (due to voice ailments). Chalk another one up to the “well, duh” category. The recommended solutions: Use warm-up vocal exercises Limit background noise Encourage staff to drink plenty of […]

Running With The Winner

Having just acquired a software tool for advanced split testing of marketing messages, I was pretty excited when a new client came on board that seemed unsure which of their selling points was going to get the most traction. The software allows for quick, multivariate analysis of a dozen factors or more- making for as […]