Telemarketing Blog

The call center business is a powerful driving force behind the Indian and Philippines economies. It isn’t totally surprising that scam artists are plying their trade in this burgeoning industry. What is a little surprising is that call centres are the mark, not gullible senior citizens trying to enjoy a quiet evening meal.

In a previous post, I wrote about my experiences working with small Philippines call centers. While everything I said remains true- I’ve since learned more about the call center industry there and how the larger agencies differ.

One of the challenges you face as a work-at-home telemarketing professional is time management. Few can call for a full 8 hours a day- especially in an unstructured environment. To stay fresh and at the top of your game over the long term, you need to pace yourself. I’ve found that calling 3-hours (part-time) to 6-hours (full time) daily is an optimum schedule for most agents. But, how do you…

Today, Marketing Sherpa released the results of a survey completed by 900 B2B marketers. The question was (paraphrased), “What factors do you use to prioritize a lead?”

Reflecting – Using Emotions To Your Advantage This is a supplementary post to this one on Active Listening. Feeling Feedback or Reflecting is a more advanced form of Active Listening. It incorporates Paraphrasing with a psychological dimension in that you must now assess and “reflect” the mental state of your dialog partner. With Reflecting you don’t necessarily take on the prospect’s demeanor to show solidarity- that’s a technique called Mirroring which…

Paraphrasing – Your Key To Engaging Dialog and Sales Success This is a supplementary post to this one on Active Listening. According to Wikipedia, paraphrasing is a “restatement of a text or passages, using other words.” To restate: keep the meaning intact but say it how you would say it. Incorporating this skill in to your repertoire requires constant practice. But the effort will pay dividends in spades. People you…

Managers of business-to-business telemarketing services are finding it harder than ever to realize positive ROIs. While those with business-to-consumer offerings have had recourse to outsourcing to far-shore providers for cost savings, B2B marketers have had mixed results- at best- with that strategy. For most companies with complex B2B offerings, it is not even a viable option. Unless you have a very high allowable cost per lead acquisition, the days of…

A new study found that using your voice all day while working in a stressful  telemarketing job (read boiler room) will lead to more frequent sick days (due to voice ailments). Chalk another one up to the “well, duh” category. The recommended solutions: Use warm-up vocal exercises Limit background noise Encourage staff to drink plenty of water

Today, MarketingSherpa published the results of the following business-to-business survey: What are the greatest challenges that B2B marketers are facing? From generating high-quality leads and a high volume of leads to generating public relations buzz, see which challenges topped the list. Here are the results:

A poll on LinkedIn asking just that question got 500+ responses. Here are the results (note, the amounts are in British Pounds): While revelatory in itself, segmentation always yields additional insight. Here we see the cost per business-to-business telemarketing lead broken down by company size: