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Telemarketing Script
How High-Pressure Telemarketing Scripts Work
Having worked in boiler-room telemarketing agencies early in my career, I got first-hand experience with high-pressure telemarketing tactics. What you do is overwhelm your prospects with glib and manipulative talk to get good short-term results. You will see this commonly in business-to-consumer telemarketing where the goal is a quick sale. The telemarketing scripts are written so that they: Establish fake ...Full Article
Appointment Setting Telemarketing Script
A B2C appointment-setting call for a roofing service. The approach used would work perfectly for a B2B call as well. Establish rapport by mentioning relevant news event (hail storm) ...Full Article
Outbound Telemarketing Sales Tips: Qualifying Prospects
A sales visit costs the average B2B company $300 or more. So, it’s understandable that they’d want to limit sales appointments to just serious prospects. In the first audio ...Full Article
Telemarketing Appointment Setting Tips
Telemarketing Appointment Setting Script Tips No time? Here are my notes: People remember the last word you say, so when you introduce yourself, end the sentence with your name. ...Full Article
The World’s Most Trusted Telemarketing Scripts
Until recently a service only provided exclusively to its telemarketing clients, CCI- a B2B service agency- now offers its telemarketing script writing services a la carte. Used by B2B ...Full Article
B2B Telemarketing Scripts VS B2C
In business-to-business telemarketing script writing, an often-used tactic is to use a survey as a means to gather qualifying information for follow-up marketing efforts. Sometimes, the transition from survey ...Full Article
New Telemarketing Script Writing Service
Normally provided exclusively to CCI’s business-to-business telemarketing outsourcing clients, CCI now offers telemarketing script writing as a distinct service. CCI’s service is very affordable at only $500 per script. ...Full Article
Don’t Stop Using That “Bad” Telemarketing Script… At Least Not Yet
Your telemarketing project seems to have gotten off to a slow start. The expected conversion rate was 5% and you’re only getting 3%. Your boss (or client) looks like ...Full Article
“It’s not what you say, but how you say it.”
In the copywriting world there’s a saying that a good researcher will beat a good copywriter any day. No matter how skillfully presented, copy focused on the wrong message ...Full Article
Real Scripts Have Curves
The contours of a well structured script follow what Joseph Sugarman called “the slippery slope” – starting with attention, progressing to interest, desire, and finally action (AIDA). If you ...Full Article
A Better Free Telemarketing Script
One of the more popular searches on Google is “free telemarketing script.” I have always wondered who these searchers might be? Executives? Work-at-home professionals? Telemarketing managers? Are they finding ...Full Article
Timing And Emphasis
You have heard the expression, “it isn’t what you said, it’s how you said it.” In telemarketing, how you deliver your script is one of the few things that ...Full Article
How To Start A Conversation
All too often I have seen telemarketing scripts that begin with close-ended questions such as, “If I could show you a way to reduce your utility expenses by 20%, ...Full Article
Three Kinds Of Active Listening
The three fundamental skills of active listening are parroting, paraphrasing, and feeling feedback. Clinical psychologists are trained to use these techniques to get their patients talking. Wikipedia defines active ...Full Article
Analysing a Telemarketing Script
The other day I was at Bed, Bath and Beyond looking at juicers. They had two models to choose from. One was a well known product heavily marketed on ...Full Article
Common B2B Telemarketing Script Errors
In their desperation to get as much out of a first contact as possible, some telemarketing script writers commit the following sins: 1. Aim too high 2. Mix objectives ...Full Article