Telemarketing Blog

The call center business is a powerful driving force behind the Indian and Philippines economies. It isn’t totally surprising that scam artists are plying their trade in this burgeoning industry. What is a little surprising is that call centres are the mark, not gullible senior citizens trying to enjoy a quiet evening meal.

In a previous post, I wrote about my experiences working with small Philippines call centers. While everything I said remains true- I’ve since learned more about the call center industry there and how the larger agencies differ.

A poll on LinkedIn asking just that question got 500+ responses. Here are the results (note, the amounts are in British Pounds): While revelatory in itself, segmentation always yields additional insight. Here we see the cost per business-to-business telemarketing lead broken down by company size:

Of the three main far-shore outsourcing options, Ireland-India-Philippines, I get asked most about services in the Philippines since they offer the best combination of low rates and intelligible English. I’ve heard both good things and bad things about outsourcing to the Philippines. My personal experience, so far, has been good. But then, the projects I outsourced were very simple and required a minimum of agent/prospect interaction.