Telemarketing Management

“But I just bought a new house!?”

Before I took my business virtual, I leased an office building on Geary Boulevard, in San Francisco. With several floors and 50+ workstations, I needed a janitorial service to keep the place spic and span. When business slowed down, I could no longer justify the $1,000 a month janitorial services expense. I called the owner […]

Running With The Winner

Having just acquired a software tool for advanced split testing of marketing messages, I was pretty excited when a new client came on board that seemed unsure which of their selling points was going to get the most traction. The software allows for quick, multivariate analysis of a dozen factors or more- making for as […]