I’ve added a free 4-part series connecting Sun Tzu’s strategic wisdom to the world of telemarketing project management. The Way Heaven Ground General Law You can register for the series using the form below. You can use this post as a place to leave comments on the articles. Link to this post!
Before I took my business virtual, I leased an office building on Geary Boulevard, in San Francisco. With several floors and 50+ workstations, I needed a janitorial service to keep the place spic and span. When business slowed down, I could no longer justify the $1,000 a month janitorial services expense. I called the owner […]
Having just acquired a software tool for advanced split testing of marketing messages, I was pretty excited when a new client came on board that seemed unsure which of their selling points was going to get the most traction. The software allows for quick, multivariate analysis of a dozen factors or more- making for as […]
“Warfare is a great matter to a nation; it is the ground of death and of life; it is the way of survival and of destruction, and must be examined.” Sun Tzu. In the same way, how effectively you wage marketing warfare determines whether your company succeeds or gets trampled by the competition. Telemarketing is […]