Telemarketing Management

NBC Announcer Test. Radio Central New York (NBC) in the 1940s used this as a test for prospective radio talent. They judged the performance on clarity, enunciation, diction, tonality and expressiveness.

I found a voice over professional on YouTube reading it. It’s encouraging for us mere “voice mortals” to see a pro also struggle a little with this:

I’ve started using this to screen agents and found it to be a pretty effective tool. I have candidates call a message-taking-only voice mail box and record their reading.

One hen

Two ducks

Three squawking geese

Four Limerick oysters

Five corpulent porpoises

Six pairs of Don Alverzo’s tweezers

Seven thousand Macedonians in full battle array

Eight brass monkeys from the ancient, sacred crypts of Egypt

Nine apathetic, sympathetic, diabetic, old men on roller skates with a marked propensity towards procrastination and sloth

Ten lyrical, spherical, diabolical denizens of the deep who haul stall around the corner of the quo of the quay of the quivery, all at the same time.

Notes: “quay” is pronounced “KEE”

Advanced Option 1: Complete the whole reading in a single breath without sounding rushed or unclear.

Advanced Option 2: Add one line at a time and restart from the top, like this:

One hen
One hen, Two ducks
One hen, Two ducks, Three squawking geese
etc.

For a history or the test and other variations, check out http://en.wikipedia.org/wiki/Announcer%27s_test

Telemarketers Talk Too Much

A new study found that using your voice all day while working in a stressful  telemarketing job (read boiler room) will lead to more frequent sick days (due to voice ailments). Chalk another one up to the “well, duh” category. The recommended solutions: Use warm-up vocal exercises Limit background noise Encourage staff to drink plenty of […]

How Much Does A B2B Telemarketing Lead Cost These Days?

A poll on LinkedIn asking just that question got 500+ responses. Here are the results (note, the amounts are in British Pounds): While revelatory in itself, segmentation always yields additional insight. Here we see the cost per business-to-business telemarketing lead broken down by company size: Link to this post!

Deconstructing Marketing Metrics

I am struck by the many parallels between Internet marketing and telemarketing. For one, they both generate a lot of historical data allowing for “forensic” investigation. Here are some web site statistics and their equivalents in telemarketing: Link to this post!

Using Salesforce.com For Telemarketing

Using Salesforce.com For Telemarketing

Using or considering using salesforce.com to manage your telemarketing? If so, you need to step outside of salesforce’s productivity tracking system- it just requires too many steps. Think about it. If you’re using salesforce.com for sales tracking, then you already know how tough it is to get your salespeople to dot all of their i’s […]