Most Shared Posts
totalHow I became a telemarketing consultant
12Telemarketing News: Cancun for Canada, Fake Arizona Veterans, and False Hope for Credit Card Debt
7Has Social Media Killed Telemarketing?
7How High-Pressure Telemarketing Scripts Work
7How To Succeed In Telemarketing
7
twitterHow I became a telemarketing consultant
3Telemarketing News: Cancun for Canada, Fake Arizona Veterans, and False Hope for Credit Card Debt
4Active Listening Skills According to Inc.
3Telemarketing Company Raises Millions For Charity – Keeps It All
2FTC settles suit over 2.6 billion illegal telemarketing calls
2
facebookHow I became a telemarketing consultant
1Telemarketing News: Rachel Robocalls Again, Telemarketer Licenses, and Sweepstake Scammers
1Telemarketing Rants, Raves and Pranks
1Telemarketing News: Reward for Stopping Rachel, Seniors and a Medicare Scam, Hard Time for Sweepstakes Crime
1Social Media Tactics For Telemarketing Companies
1
google +1How I became a telemarketing consultant
2Yahoo Outbound Telemarketing Buyers Guide
2How High-Pressure Telemarketing Scripts Work
2Weekly Telemarketing News Roundup
2Has Internet Marketing Replaced The Need For Business-To-Business Telemarketing?
2
linkedin
Telemarketing Management
Running With The Winner
Having just acquired a software tool for advanced split testing of marketing messages, I was pretty excited when a new client came on board that seemed unsure which of their selling points was going to get the most traction. The software allows for quick, multivariate analysis of a dozen factors or more- making for as Full Article
How High-Pressure Telemarketing Scripts Work
Having worked in boiler-room telemarketing agencies early in my career, I got first-hand experience with high-pressure telemarketing tactics. What you do is overwhelm your prospects with glib and manipulative ...Full Article
Outsourcing Telemarketing To The Philippines – 2011
In a previous post, I wrote about my experiences working with small Philippines call centers. While everything I said remains true- I’ve since learned more about the call center ...Full Article
Telemarketers Talk Too Much
A new study found that using your voice all day while working in a stressful telemarketing job (read boiler room) will lead to more frequent sick days (due to voice ...Full Article
How Much Does A B2B Telemarketing Lead Cost These Days?
A poll on LinkedIn asking just that question got 500+ responses. Here are the results (note, the amounts are in British Pounds): While revelatory in itself, segmentation always yields ...Full Article
Leaving Cookies By Phone
A common issue of contention arises when a marketing campaign uses multiple marketing channels: who gets credit for the conversion? This question becomes significantly more urgent when commissioned telemarketing ...Full Article
Deconstructing Marketing Metrics
I am struck by the many parallels between Internet marketing and telemarketing. For one, they both generate a lot of historical data allowing for “forensic” investigation. Here are some ...Full Article
How To Poisen Your Sales Team With Leads
While I wonder whether the efficacy of email opt-in lists is being diluted by ever increasing ease of access, not just for third-party mediated broadcasts but actual purchase, the ...Full Article
Using Salesforce.com For Telemarketing
Using or considering using salesforce.com to manage your telemarketing? If so, you need to step outside of salesforce’s productivity tracking system- it just requires too many steps. Think about ...Full Article
Sun Tzu & Telemarketing
I’ve added a free 4-part series connecting Sun Tzu’s strategic wisdom to the world of telemarketing project management. The Way Heaven Ground General Law You can register for the ...Full Article
Outsourcing Telemarketing To The Philippines
Of the three main far-shore outsourcing options, Ireland-India-Philippines, I get asked most about services in the Philippines since they offer the best combination of low rates and intelligible English. ...Full Article
Don’t Stop Using That “Bad” Telemarketing Script… At Least Not Yet
Your telemarketing project seems to have gotten off to a slow start. The expected conversion rate was 5% and you’re only getting 3%. Your boss (or client) looks like ...Full Article
“But I just bought a new house!?”
Before I took my business virtual, I leased an office building on Geary Boulevard, in San Francisco. With several floors and 50+ workstations, I needed a janitorial service to ...Full Article
Running With The Winner
Having just acquired a software tool for advanced split testing of marketing messages, I was pretty excited when a new client came on board that seemed unsure which of ...Full Article
Szun Tzu and The Art of Telemarketing Part 1
“Warfare is a great matter to a nation; it is the ground of death and of life; it is the way of survival and of destruction, and must be ...Full Article
Talk Time
Today a prospective telemarketing consultant called me to see if I had any script-writing projects he could work on. Before I could answer fully, he told me about financial ...Full Article
Making Skeletons Dance
A book I read some years ago called, “No Lie, Truth Is the Ultimate Sales Tool”, by Barry Maher (not to be confused with Bill) teaches a technique called ...Full Article