Copywriting

Simple B2B Headline Writing System

Simple B2B Headline Writing System

The folks at MarketingExperiments are at it again- this time developing a formula for writing headlines. Masterful headline writing is a highly prized skill in the copywriting world. Can it really be reduced to a formula? While MarketingExperiments doesn’t reveal their formulas in detail (except in their paid training), I think we can figure it […]