Gene Gerwin is president of CCI Telemarketing- a B2B lead generation service specialized in the technology industry. Started in 1993, CCI is proud to have served companies such as Hughes, Oracle, Autodesk, Mentor Graphics, EMC, and many more top technology firms.
In case you weren’t aware, the Federal Trade Commission maintains a document of legal does and don’t at https://www.ftc.gov/tips-advice/business-center/guidance/complying-telemarketing-sales-rule. As of June 13, 2016, it is no longer legal for call centers to accept payments from consumers by remotely-created checks, remotely-created payment orders, cash-to-cash transfers, and cash reload mechanisms. So, if use any of these for […]
I’ve said it before, but I just don’t understand why obvious telemarketing scams get a free pass from law enforcement for years. In this case, a boiler room type call center in Culver City, CA would call charities, associations and businesses claiming to be their regular supplier of printers and printer toner. They’d take orders for re-supplies […]
The folks at MarketingExperiments are at it again- this time developing a formula for writing headlines. Masterful headline writing is a highly prized skill in the copywriting world. Can it really be reduced to a formula? While MarketingExperiments doesn’t reveal their formulas in detail (except in their paid training), I think we can figure it […]
NBC Announcer Test. Radio Central New York (NBC) in the 1940s used this as a test for prospective radio talent. They judged the performance on clarity, enunciation, diction, tonality and expressiveness.
I found a voice over professional on YouTube reading it. It’s encouraging for us mere “voice mortals” to see a pro also struggle a little with this:
I’ve started using this to screen agents and found it to be a pretty effective tool. I have candidates call a message-taking-only voice mail box and record their reading.
Three squawking geese
Four Limerick oysters
Five corpulent porpoises
Six pairs of Don Alverzo’s tweezers
Seven thousand Macedonians in full battle array
Eight brass monkeys from the ancient, sacred crypts of Egypt
Nine apathetic, sympathetic, diabetic, old men on roller skates with a marked propensity towards procrastination and sloth
Ten lyrical, spherical, diabolical denizens of the deep who haul stall around the corner of the quo of the quay of the quivery, all at the same time.
Notes: “quay” is pronounced “KEE”
Advanced Option 1: Complete the whole reading in a single breath without sounding rushed or unclear.
Advanced Option 2: Add one line at a time and restart from the top, like this:
One hen, Two ducks
One hen, Two ducks, Three squawking geese
For a history or the test and other variations, check out http://en.wikipedia.org/wiki/Announcer%27s_test
We’ve completed updating the database of U.S.-based call centers. The total is now 227- more than you will find at Yahoo or DMOZ. For each telemarketing company, we verified they had a functioning website and determined the nature of their services (inbound, outbound, B2C, B2B, multinational, etc.). If you work for or own one of the listed call centers, feel free to claim your listing and we’ll give you edit access so you can add more detailed information.