Note: SoundCloud file was removed. My notes are below:
A B2C appointment-setting call for a roofing service. The approach used would work perfectly for a B2B call as well.
- Establish rapport by mentioning relevant news event (hail storm)
- Point out a potential danger (roof damage)
- Build credibility by referencing neighboring customers
- Frame the appointment as quick & casual with phrases such as “stop by”