Appointment Setting Telemarketing Script 

A B2C appointment-setting call for a roofing service. The approach used would work perfectly for a B2B call as well.

Establish rapport by mentioning relevant news event (hail storm)
Point out a potential danger (roof damage)
Build credibility by referencing neighboring customers
Frame the appointment as quick & casual with phrases such as “stop by”

About the author: Mr. Call Center

Gene Gerwin is president of CCI Telemarketing- a B2B lead generation service specialized in the technology industry. Started in 1993, CCI is proud to have served companies such as Hughes, Oracle, Autodesk, Mentor Graphics, EMC, and many more top technology firms.