Managers of business-to-business telemarketing services are finding it harder than ever to realize positive ROIs. While those with business-to-consumer offerings have had recourse to outsourcing to far-shore providers for cost savings, B2B marketers have had mixed results- at best- with that strategy. For most companies with complex B2B offerings, it is not even a viable option. Unless you have a very high allowable cost per lead acquisition, the days of…

A new study found that using your voice all day while working in a stressful  telemarketing job (read boiler room) will lead to more frequent sick days (due to voice ailments). Chalk another one up to the “well, duh” category. The recommended solutions: Use warm-up vocal exercises Limit background noise Encourage staff to drink plenty of water