I am struck by the many parallels between Internet marketing and telemarketing. For one, they both generate a lot of historical data allowing for “forensic” investigation. Here are some web site statistics and their equivalents in telemarketing:

Let’s face it; telemarketing has a bad name. Every time it makes inroads to respectability in the business-to-business world, another headline hits the wires about some shyster bilking consumers for millions of dollars with a business-to-consumer telemarketing scam. Whenever I explain to someone what I do, I always make sure to highlight the business-to-business aspect- differentiating myself from “those guys that call you at dinner time.” It’s as if I’m…