While I wonder whether the efficacy of email opt-in lists is being diluted by ever increasing ease of access, not just for third-party mediated broadcasts but actual purchase, the truth remains that you had better get while the getting is good. But, as it often happens, the suddenly fortunate usually overestimate the value of their gains over maintaining harmony within their tribe. They consider responses to blind broadcasts as “hot”…

Using or considering using salesforce.com to manage your telemarketing? If so, you need to step outside of salesforce’s productivity tracking system- it just requires too many steps. Think about it. If you’re using salesforce.com for sales tracking, then you already know how tough it is to get your salespeople to dot all of their i’s and cross all of their t’s so you can generate timely and accurate forecasts. The…