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May 10, 2009

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Real Scripts Have Curves

Real Scripts Have Curves

The contours of a well structured script follow what Joseph Sugarman called “the slippery slope” – starting with attention, progressing to interest, desire, and finally action (AIDA). If you consider time as a “dimension,” then the best scripts could be described as 15-70-15 or spinning tops- narrow at the top, wider in the middle, and […]