A federal court in Chicago issued a restraining order on Friday against three companies accused of aggressively making automated calls to sell car warranties across the country, the Federal Trade Commission announced. Skip to next paragraphAdd to PortfolioTranscontinental Incorporated Go to your Portfolio » The order, which also froze the companies’ assets, came in response to a lawsuit filed by the commission on Wednesday.In legal filings, the commission said the robocall campaigns had brought in $10 million in sales as a result of the calls and mailings, which falsely gave people the impression that their car warranties were expiring. The companies systematically dialed random numbers across the country, violating the National Do Not Call Registry, the commission said.

The contours of a well structured script follow what Joseph Sugarman called “the slippery slope” – starting with attention, progressing to interest, desire, and finally action (AIDA). If you consider time as a “dimension,” then the best scripts could be described as 15-70-15 or spinning tops- narrow at the top, wider in the middle, and narrow at the bottom. You only have ten to thirty seconds to catch your prospect’s…