Court Issues Order Against 3 Car-Warranty Marketing Firms
May 16th, 2009
A federal court in Chicago issued a restraining order on Friday against three companies accused of aggressively making automated calls to sell car warranties across the country, the Federal Trade Commission announced. Skip to next paragraphAdd to PortfolioTranscontinental Incorporated ...
Real Scripts Have Curves
May 10th, 2009
The contours of a well structured script follow what Joseph Sugarman called “the slippery slope” – starting with attention, progressing to interest, desire, and finally action (AIDA). If you consider time as a “dimension,” then the best scripts could ...
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