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Current archive: April 17, 2009
Running With The Winner
Written on:April 17, 2009
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Having just acquired a software tool for advanced split testing of marketing messages, I was pretty excited when a new client came on board that seemed unsure which of their selling points was going to get the most traction. The software allows for quick, multivariate analysis of a dozen factors or more- making for as many as 4 million variations! It tracks time-in-script, conversion rates for up to three outcomes,…
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