Only about 39 cents of each dollar raised by commercial telemarketing companies for charities in New York State reaches the designated charities, a report by the attorney general found.

One of the more popular searches on Google is “free telemarketing script.” I have always wondered who these searchers might be? Executives? Work-at-home professionals? Telemarketing managers? Are they finding free telemarketing scripts? Did they get what they needed out of these scripts? If you need a free telemarketing script, I will do you one better: I will help you develop the outline of a good script in a free 30-minute…

Have you ever talked to someone who’s rate of speech was so fast you found yourself struggling to understand him? Have you ever wondered if the person you were talking to was unintelligent because he spoke so slowly? Were you annoyed? Did you find yourself hoping the conversation would end soon? Here is a little drill you can use to develop an ideal rate of speech, guaranteed to remove at…

You have heard the expression, “it isn’t what you said, it’s how you said it.” In telemarketing, how you deliver your script is one of the few things that you control. If you want to succeed, then you must make the best of those things that you control. EMPHASIS Consider the following variations on the same statement. Speak them out loud and put emphasis on the bold elements:

All too often I have seen telemarketing scripts that begin with close-ended questions such as, “If I could show you a way to reduce your utility expenses by 20%, would you be interested?” This type of opener is so typical that 99% of prospects will pigeon-hole you as another boiler-room telemarketer within seconds, respond with the knee-jerk phrase, “No thanks, not interested,” and hang up the telephone. After working so…

All too often, a conversation can seem to stall, resulting in an awkward silence. For the salesperson, this can be especially deadly as it may break rapport with the prospect or make you seem unprepared. To the rescue: Universal Questions- a form of open-ended question. Add these to your repertoire of active listening techniques and they will save your butt many a time. Memorize these seven. Whenever you’re at a loss as…

The three fundamental skills of active listening are parroting, paraphrasing, and feeling feedback. Clinical psychologists are trained to use these techniques to get their patients talking. Wikipedia defines active listening as “a communication technique. Active listening requires the listener to understand, interpret, and evaluate what they hear. The ability to listen actively can improve personal relationships through reducing conflicts, strengthening cooperation, and fostering understanding.” While Wikipedia divides active listening in…