Christoph Morin Of SalesBrain Interview

Simple B2B Headline Writing System

Simple B2B Headline Writing System

The folks at MarketingExperiments are at it again- this time developing a formula for writing headlines. Masterful headline writing is a highly prized skill in the copywriting world. Can it really be reduced to a formula? While MarketingExperiments doesn’t reveal their formulas in detail (except in their paid training), I think we can figure it […]

NBC Announcer Test. Radio Central New York (NBC) in the 1940s used this as a test for prospective radio talent. They judged the performance on clarity, enunciation, diction, tonality and expressiveness.

I found a voice over professional on YouTube reading it. It’s encouraging for us mere “voice mortals” to see a pro also struggle a little with this:

I’ve started using this to screen agents and found it to be a pretty effective tool. I have candidates call a message-taking-only voice mail box and record their reading.

One hen

Two ducks

Three squawking geese

Four Limerick oysters

Five corpulent porpoises

Six pairs of Don Alverzo’s tweezers

Seven thousand Macedonians in full battle array

Eight brass monkeys from the ancient, sacred crypts of Egypt

Nine apathetic, sympathetic, diabetic, old men on roller skates with a marked propensity towards procrastination and sloth

Ten lyrical, spherical, diabolical denizens of the deep who haul stall around the corner of the quo of the quay of the quivery, all at the same time.

Notes: “quay” is pronounced “KEE”

Advanced Option 1: Complete the whole reading in a single breath without sounding rushed or unclear.

Advanced Option 2: Add one line at a time and restart from the top, like this:

One hen
One hen, Two ducks
One hen, Two ducks, Three squawking geese
etc.

For a history or the test and other variations, check out http://en.wikipedia.org/wiki/Announcer%27s_test

CCI Telemarketing Now Hiring

We’ve completed updating the database of U.S.-based call centers. The total is now 227- more than you will find at Yahoo or DMOZ. For each telemarketing company, we verified they had a functioning website and determined the nature of their services (inbound, outbound, B2C, B2B, multinational, etc.). If you work for or own one of the listed call centers, feel free to claim your listing and we’ll give you edit access so you can add more detailed information.

Top Training Tips For Telemarketers

Top Training Tips For Telemarketers

Veteran telemarketers will tell you that nothing is more valuable than the experience of making thousands of calls, and they’re right. By regularly speaking to prospects, leads and customers, telemarketers will find their own unique style. But whether seasoned professionals or fresh-faced new-starts, there are some essential lessons every telemarketer must learn… Pause for effect […]

Complying with the Telemarketing Sales Rule

Complying with the Telemarketing Sales Rule

Introduction The Amended TSR at a Glance Charities and For-Profit Telemarketers Calling on Their Behalf Who Must Comply with the Amended TSR? Exemptions to the Amended TSR Some Types of Businesses and Individuals Coverage of the Business of Insurance is Limited Some Types of Calls Exemptions Explained Unsolicited Calls from Consumers Most Calls in Response […]

A Basic Guide to Surety Bonds for Telemarketers

A Basic Guide to Surety Bonds for Telemarketers

If you work in the telemarketing industry, you probably have to jump though quite a few hoops to remain in compliance with industry regulations. Without an understanding of surety bonds, you might consider them to be just another one of those inconvenient, time-consuming hoops. However, if you know the purpose behind these risk-mitigation tools ahead […]