Having worked in boiler-room telemarketing agencies early in my career, I got first-hand experience with high-pressure telemarketing tactics. What you do is overwhelm your prospects with glib and manipulative talk to get good short-term results. You will see this commonly in business-to-consumer telemarketing where the goal is a quick sale. The telemarketing scripts are written so […]
The folks at MarketingExperiments are at it again- this time developing a formula for writing headlines. Masterful headline writing is a highly prized skill in the copywriting world. Can it really be reduced to a formula? While MarketingExperiments doesn’t reveal their formulas in detail (except in their paid training), I think we can figure it […]
We’ve completed updating the database of U.S.-based call centers. The total is now 227- more than you will find at Yahoo or DMOZ. For each telemarketing company, we verified they had a functioning website and determined the nature of their services (inbound, outbound, B2C, B2B, multinational, etc.). If you work for or own one of the listed call centers, feel free to claim your listing and we’ll give you edit access so you can add more detailed information.
Veteran telemarketers will tell you that nothing is more valuable than the experience of making thousands of calls, and they’re right. By regularly speaking to prospects, leads and customers, telemarketers will find their own unique style. But whether seasoned professionals or fresh-faced new-starts, there are some essential lessons every telemarketer must learn… Pause for effect […]
We’re porting the call center directory to a new system. It will be a few days before all the listings are back in place. We’re also taking this opportunity to re-check the listings.
Introduction The Amended TSR at a Glance Charities and For-Profit Telemarketers Calling on Their Behalf Who Must Comply with the Amended TSR? Exemptions to the Amended TSR Some Types of Businesses and Individuals Coverage of the Business of Insurance is Limited Some Types of Calls Exemptions Explained Unsolicited Calls from Consumers Most Calls in Response […]
If you work in the telemarketing industry, you probably have to jump though quite a few hoops to remain in compliance with industry regulations. Without an understanding of surety bonds, you might consider them to be just another one of those inconvenient, time-consuming hoops. However, if you know the purpose behind these risk-mitigation tools ahead […]